Microsites that are optimized for mobile devices allow users have access to websites without relying on a PC or laptop. The system automatically detects the mobile platform adjusting their design and content providing a quick and effective service.

On the other hand, Microsites can be use as an extension of advertising signs. When the users click a banner, they are lead to a Landing Page that presents the product or services' offer. It structure depends of the interaction that the advertiser wants: subscription, call to action, purchase, awareness, etc.