Every Mobile Interactive campaign sets out an innovative funny Gadget. Its main objective is inducing the audience to interact with the Brand. The creative implementation of censors, camera, GPS and Internet surprises and users and encourages to share the experience.

The apps can be viralised through Social Networks connectors and Social Apps, like the Gadget cloning on FaceBook, providing a complete Browning experience. Finally, the campain can be combined with traffic generators as Mobile Ads and Blogging.